Cookie Policy

Cookie Policy

24th May 2018 - 9:29 pm
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This Cookies Policy sets out the basis on which we, Counter-Act Systems Ltd, use cookies and similar technologies on or in relation to our website, https://counter-act.co.uk/ (our website). This Cookies Policy is effective from 25 May 2018.

‘Essential’ cookies are automatically placed on your computer or device when you access our website or take certain actions on our website. For information on essential cookies, see the section below entitled About cookies.

For information on how you consent and how you can withdraw your consent to us placing non-essential cookies and other technologies on your computer or device, see the section below entitled How to accept or reject cookies.

About Cookies

Cookies are small data files sent by a website’s server to a web browser, processor memory or hard drive and stored there. They can be used for a range of different purposes, such as customising a website for a particular user, helping a user navigate a website, improving that user’s website experience, and storing that user’s preferences and login information.

Cookies can be classified as either ‘essential’ or ‘non-essential’.

Essential cookies: these are cookies that are either:

  • used solely to carry out or facilitate the transmission of communications over a network; or
  • strictly necessary to provide an online service (e.g. our website or a service on our website) which you have requested.

Non-essential cookies: these are any cookies that do not fall within the definition of essential cookies, such as cookies used to analyse your behaviour on a website (‘analytical’ cookies) or cookies used to display advertisements to you (‘advertising’ cookies).

Cookies can be classified as either ‘session’ or ‘persistent’, depending on how long they last after they are placed on your browser.

Session cookies: session cookies last for as long as you keep your browser open. They expire when you close your browser.

Persistent cookies: persistent cookies expire at a fixed point in time or if you manually delete them from your browser, whichever occurs first.

Cookies can be classified as ‘first party’ or ‘third party’.

First party cookies: these are cookies placed on your device by our website domain.

Third party cookies: these are cookies placed on your device by third party website domains.

If you require further information about cookies in general, please visit www.allaboutcookies.org

Cookies used on our website

Edit
Name of cookieType of cookieFirst or third partySession or persistentTimescalePurpose
CookieConsentessentialFirst partyPersistent1 YearStores the user's cookie consent state for the current domain
_gatnon-essential (analtytical)First PartySessionUsed by Google Analytics to throttle request rate
_gidnon-essential (analtytical)First PartySessionRegisters a unique ID that is used to generate statistical data on how the visitor uses the website.
_ganon-essential (analtytical)First PartyPersistent2 YearsRegisters a unique ID that is used to generate statistical data on how the visitor uses the website.
collectnon-essential (analtytical)Third PartySessionUsed to send data to Google Analytics about the visitor's device and behaviour. Tracks the visitor across devices and marketing channels.
r/collect
targeting / marketingThird PartySessiontracks a unique ID for potential Google remarketing
wc_cart_hash_#essentialFirst PartySessionCart identifier
wc_fragments_#essentialFirst PartySessionRemembers cart contents
wp_woocommerce_session_#
essentialFirst PartyPersistent1 dayRemembers woocommerce session details for 1 day
@@History/@@scroll|#non-essential (analtytical)First PartySessionTracks scroll history
frtargeting / marketingThird PartyPersistent3 monthsUsed by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.
trtargeting / marketingThird PartySessionPixel tracker for Facebook
ads/ga-audiencestargeting / marketingThird PartySessionPixel tracker for Google
VISITOR_INFO1_LIVE
targeting / marketingThird PartyPersistent179 daysTries to estimate the users' bandwidth on pages with integrated YouTube videos.
YSC
targeting / marketingThird PartySessionRegisters a unique ID to keep statistics of what videos from YouTube the user has seen.
PREF
targeting / marketingThird PartyPersistent8 monthsRegisters a unique ID that is used by Google to keep statistics of how the visitor uses YouTube videos across different websites.
GPS
targeting / marketingThird PartySessionRegisters a unique ID on mobile devices to enable tracking based on geographical GPS location.
wowmall-wishlist
functionalFirst PartyPersistent1 YearRemembers your wishlist items so you can reselect them on your return to the website
woocommerce_items_in_cart
essentialFirst PartySessionTracks the number of items in your cart
woocommerce_cart_hash
essentialFirst PartySessionHashes the contents of your cart for security

Essential Cookies

These are cookies which are strictly necessary for our website to be able to operate or to provide you with a service on our website which you have requested. We use the following essential cookies on our website:

  • First party session cookies for management of our cart functionality. These are: woocommerce_cart_hash, woocommerce_items_in_cart, wc_fragments_#, we_cart_hash_#, wp_woocommerce_session_#
  • First party persistent cookie to record the users consent to use cookies. This is: CookieConsent and it expires after 1 year.

Legal basis for processing: we process information about you contained in or obtained from essential cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interests:
ensuring our site functions properly and providing you with online services you have requested.

Most browsers allow you to block all cookies, including essential cookies. Please note, however, that if you block all cookies, parts of our website and its functionality may not work or display properly.

You can delete existing cookies from your browser by clearing your browsing data and ensuring that the option to delete cookies is selected.

For more detailed information on how to accept and reject cookies, including guidance for specific browsers, please see the section below entitled How to accept or reject cookies.

Non-essential Cookies

We use the following types of non-essential cookies on our website:

  • Functional cookies
  • Analytical (or performance) cookies
  • Targeting (or advertising) cookies

These are cookies that are designed for purposes such as enhancing a website’s functionality. These are either not strictly essential for the website or functionality which you have requested to work, or are cookies which serve non-essential purposes in addition to their essential purpose. We use the following functional cookies on our website:

  • first party persistent cookies to save your wishlist items. These cookies are: wowmall_wishlist. This cookie expires after 1 year.

 

How to opt in or out from functional cookies

See the section below entitled How to accept or reject cookies

Processing information about you contained in or obtained from functional cookies

Legal basis for processing: we process information about you contained in or obtained from functional cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation). We will only process such personal information if you have consented to us placing cookies on your computer or device.
Legitimate interests: improving your website experience and providing [or enhancing] the website functionality.
For further information on how we use the information gathered from our use of functional cookies, please see the section entitled Our use of automated decision making and profiling in our privacy policy, which is available here.

Analytical (or performance) cookies track and gather data about what a user does on a website. These cookies are not essential for our website or its functionality to work. We use the following analytical cookies on our website:

  • First party session and persistent cookies to track your activities on and around our website for the population of our google analytics account data. These cookies are: _gat (session), _gid (session), _ga (Persistent – 2 years)
  • Third party session cookie to track information about your device and behaviour across multiple devices and marketing channels. This cookie is: collect.
  • First party session cookie to track your current scroll status and history. This cookie is: @@History/@@scroll|#

More information

Google Analytics cookies are classified as first party cookies as they are set by our website domain, although Google collects and processes information from our use of Google Analytics. To find out more about how Google handles information collected from Google Analytics, see Google Analytics’ privacy policy, which is available here.

For information on how Google uses data from cookies it uses, please visit www.google.com/policies/privacy/partners/

How to opt in or out from analytical cookies

See the section below entitled How to accept or reject cookies

To opt out of Google Analytics tracking across all websites in general, you can do so here.

Processing information about you contained in or obtained from analytical cookies

Legal basis for processing: we process information about you contained in or obtained from analytical cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interests: analysing how individuals use our website to help us improve our website and business. For further information on how we use the information gathered from our use of analytical cookies, including profiling, please see the section entitled Our use of automated decision making and profiling in our privacy policy, which is available here.

Third parties use cookies to analyse your use of our website and/or to display advertisements (including third party advertisements) to you and to track the number of plays a video hosted on YouTube (a third party service provider) gets. Third party cookies used in relation to our website include:

  • A session cookie that tracks your behaviour ready for future remarketing: r/collect
  • Session and Persistent Tracking pixels for the attainment of behavioural information for the benefit of advertising on third party services. These are: fr (persistent – 3 months), tr (session) and ads/ga-audiences (session)
  • Persistent cookie for estimating the users’ bandwidth on pages with integrated YouTube videos. This cookie is: VISITOR_INFO1_LIVE and it expires after 179 days.
  • Session and persistent cookies for registering a unique id with third party providers for the retention of statistics on how the user uses YouTube. These are: YSC (session), PREF (persistent – 8 months), GPS (session)

More information

For information about the cookies Google uses in relation to the above, see the ‘Advertising’ section on the Types of cookies used by Google page in Google’s cookies policy, which is available here.

For information about how Google uses data from cookies for its own purposes, please visit the following link.

How to opt in or out from third party cookies

See the section below entitled How to accept or reject cookies

 

Processing information about you contained in or obtained from third party cookies

Legal basis for processing: we process information about you contained in or obtained from third party cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interests: the purposes for which we use the third party cookies as described above . For further information on how we use the information gathered from our use of third party cookies, including profiling, please see the section entitled Our use of automated decision making and profiling in our privacy policy, which is available here.

Other Technologies

We use Facebook Pixel on our website. Facebook Pixel is a tracking code which allows us to track and monitor the success of advertisements we use on Facebook and to improve the effectiveness of those advertisements by recording information such as the device you used to access our website and the actions you took on our website using cookies. We may also use Facebook Pixel to create retargeting advertisements and custom audiences for our advertisements on Facebook and on our website.

Facebook aggregates data gathered from our use of Facebook Pixel on our website with data it gathers from other sources, in order to improve and target advertisements displayed on its website or via its services, to improve its systems and to provide measurement services to third parties which use Facebook’s advertising services. You can find out more about how Facebook handles information they collect about you and other individuals by accessing their privacy policy, which is available here.

How to opt in or out

See the section below entitled How to accept or reject cookies

Legal basis for processing: we process the information we gather from the use of web beacons in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interest: analysing the effectiveness of our advertisements on Facebook. For further information on how we use the information gathered from our use of Facebook Pixel , including profiling please see the section entitled Our use of automated decision making and profiling in our privacy policy, which is available here.

How to accept or reject cookies

There are a number of different ways in which you can accept or reject some or all cookies and similar technologies. Some of the main methods of doing so are described below:

You are welcome to block the use of some or all of the cookies we use on our website. However, please be aware that doing so may impair our website and its functionality or may even render some or all of it unusable.

You should also be aware that clearing all cookies from your browser will also delete any cookies that are storing your preferences, for example, whether you have accepted cookies on a website or any cookies that are blocking other cookies.

You can find more detailed information about cookies and adjusting your browser settings by visiting www.allaboutcookies.org

You can accept or reject non-essential cookies by using our cookie management tool. When you first visit our website, you will be see a banner at the top of the screen inviting you to accept or decline the use of each cookie we use on the website. You can opt out by deselecting the relevant checkbox(es).

You can accept or reject some or all cookies (for example, blocking all third party cookies) by adjusting your browser settings. If you do not know how to do this, the links below set out information about how to change your browser settings for some of the most commonly used web browsers:

Some browsers, such as Chrome and Firefox, allow you to change your settings to browse in ‘incognito’ mode, limiting the amount of data placed on your machine and automatically deleting any persistent cookies placed on your device when you finish your browsing session. There are also many third party applications which you can add to your browser to block or manage cookies.

To clear cookies that have previously been placed on your browser, you should select the option to clear your browsing history and ensure that the option to delete or clear cookies is included when you do so.

You can manage and opt out of personalisation of advertisements by Google by visiting Google’s ad settings page here https://adssettings.google.com/ and by:

  • unticking the button entitled ‘Also use Google Account activity and information to personalize ads on these websites and apps and store that data in your Google Account’; and
  • switching the ‘Ads Personalisation’ setting off (i.e. by ensuring the switch at the top of the page is set to the left/grey and not the right/blue).

Alternatively, you can install a free browser plugin here: https://support.google.com/ads/answer/7395996

You can opt out of Google Analytics tracking by installing the browser add-on which is available here: http://tools.google.com/dlpage/gaoptout

You can block Facebook Pixel using our cookie control tool: by altering your consent by heading to the ‘Cookie Control Tool’ tab above and pressing ‘Renew or change your cookie consent’ – then deselecting the ‘marketing’ checkbox.

 

Disconnect for Facebook

You can install a browser add-on tool called ‘Disconnect Facebook pixel and FB tracking’. This will stop Facebook tracking you on third party websites. You can install the too here:

 

European Interactive Digital Advertising Alliance Tool

You can opt out of Facebook and other companies that participate in the Digital Advertising Alliance in Europe from showing you interest based ads by visiting http://www.youronlinechoices.com, selecting your country, clicking ‘Your Ad Choices’, then locating Facebook (and any other companies you want to block) and selecting the ‘Off’ option.

Copyright, credit and logo

 

This Cookies Policy is based on a template provided by GDPR Privacy Policy. For further information, please visit https://gdprprivacypolicy.org

The copyright in this Cookies Policy is either owned by, or licensed to, us and is protected by copyright laws around the world and copyright protection software. All intellectual property rights in this document are reserved. Where we display the GDPR Privacy Policy logo on our website, this is used to indicate that we have adopted a privacy policy template provided by GDPR Privacy Policy as the basis for this Privacy Policy.